By Bianco, a Polish minimalist fashion brand, approached us seeking a comprehensive brand refresh that would better reflect their commitment to timeless design and exceptional quality. While the brand had established a strong position in the minimalist fashion space, their visual identity was no longer aligned with their aesthetic and market positioning.
After years of presence on the market and a strong association with minimalist aesthetics, the previous logo no longer fully reflected the character of their products.
For the new logo, we focused on the simplicity that characterizes this industry, serving as an addition to the product and emphasizing the brand's character with its shape.
the existing logo
new logo
The new online store was designed as a background for the products – a subtle and invisible design that showcases the offer. Its form is intended to highlight the product itself and to provide users with an intuitive and enjoyable shopping experience.
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