PILOT International, a well-established company on the market, made a strategic decision to establish a subsidiary company - Pilot D&S. The new entity was to operate as an international alcohol distributor, combining in its offer both exclusive premium spirits and popular brands of global producers.
We faced the complex task of creating a visual identity for an international player in the alcohol industry.
The main guidelines when creating the Pilot D&S logo were to refer to the form of the parent company's logo, emphasize the theme of the globe and international trade, and give it an elegant character that refers to the premium segment of the alcohol industry.
The main color of the brand is bottle green, which gives the brand a prestigious character, emphasizing its professionalism and position in the premium segment. This color palette is complemented by beiges, which add elegance and warmth, creating a harmonious and sophisticated whole.
The serif font used for the headings emphasizes elegance and prestige. For the body text, we used a simple geometric font, which balances the dignified character of the headings, making the brand's communication modern and more accessible.
The website was built around an intuitive product catalog with a clear division into categories. One of the main design assumptions was to move away from typical wholesale catalogs, thereby emphasizing the sophistication and credibility of the brand.
The created visual identity meets the company's current needs and provides a solid foundation for further development of the brand on global markets, positioning Pilot D&S as a reliable partner in the international alcohol trade.
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