Mokosh Cosmetics, a well-established brand on the market, approached us with the need to unify their visual identity. Our collaboration initially focused on visual identity, and subsequently expanded to comprehensive design services supporting the development of new product lines, including marketing creatives and packaging designs.
The color palette is inspired by earthy tones that reflect Mokosh's natural approach to the ingredients and formulas of their cosmetics.
The combination of geometric, sans-serif headings with a fluid, serif cursive creates an interesting contrast. Modernist headings give the brand a clean and modern character, while the delicate cursive adds a feminine touch, emphasizing the naturalness and subtlety of the products.
We developed a set of minimalist icons that visually communicate the key features of the products and brand elements. The icons utilize simple shapes and lines, remaining faithful to Mokosh's reduced, nature-inspired visual language.
We harnessed the power of 3D to showcase Mokosh products in a fresh and eye-catching way. This approach allowed us to depart from traditional photography, offering more possibilities and space for experimenting with form.
When designing packaging for the new hair care series, we aimed to maintain consistency with the existing product range while giving the new line a unique character. Thanks to subtle design differences, the new products stand out while remaining recognizable as part of the Mokosh family.
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