To create a visual identity for a new brand that references the traditional style of American barbering and the founders themselves, who shape the atmosphere of the place.
To pay homage to the tradition of barbering craftsmanship, we opted for bold, serifed letters with delicate embellishments.
To adapt the mark for display on social media and other digital platforms, we created a logo mark using the central point of the logotype.
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For the color palette, we chose a timeless and classic combination of black and gold.
The main visual element became a shield-shaped logo mark. On business cards, which also serve as loyalty cards, the signet is used to mark completed visits.
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As the primary typeface, we selected the Polish font Bona Nova, designed in 1971 by the creator of Polish banknotes, Mr. Andrzej Heidrich.
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